Harris Tweed — Clò Mòr
 
[cont'd. from Home]

Unfortunately there have been times when Harris Tweed has struggled in the market. The commercial march of numerous new materials such as Gortex(tm) captured huge slices of the clothing markets where the Tweed had been a strong performer. However it is probable that the greatest cause of these slumps were due to lack of effective marketing and diversification strategies rather than any lack in the cloth itself.

Surely words such as prickly, tough, dark, while satisfying the hardy image of Harris Tweed were not very flattering when the cloth quite suddenly found itself pitted against a flood of colourful, soft, well engineered materials. But be gone these days! Traveltoys Ltd, along with many other individuals and companies are discovering the endless diversity offered by this great material. With new colours, softening techniques and bright new ideas, we do hope you enjoy these new products.